The single most important question I ask myself to be productive

I often get asked about my philosophy around getting things done. To the outside, it often seems that I’m uber-productive and constantly doing stuff. While I certainly am, I noticed that it’s really dangerous to fall into the trap of being in a state where it "feels productive to be busy." Busy in itself doesn’t get anything done. When you say you are busy, you can either find yourself in the state of achieving a ton, or in a state where you are not achieving anything at all. So how do you make sure you are actually productive?

One of my approaches actually being productive lies in a task and a question that goes with it. 

The task is simple. I make myself aware of the key task(s) at hand. The emphasis here is on “key.” I might be working on a gazillion projects, but each project is at a different level of importance. As part of this task, I make sure I’m aware of the projects that are important and really need my focus. These are often the ones that are a bit more advanced and have thus taken shape. While I keep nurturing the lesser important projects, I make sure the more important ones are on top of my mind! 

With that, I then ask myself a very simple question. "What have I done today to reach my goal?"

I remember a partnership that I was renegotiating at work. Just by itself it was an important partnership. What made it even more important back then was the fact that we were working against a deadline and that there were a lot of technical details I had to consider. I was running against time and became increasingly worried about my ability to succeed. In order to ensure that we were making progress, I woke up each day wondering what I would do on that very day to ensure that we made progress. By the end of the day, I would then ask myself in retrospective what I had done for us to be successful. 

It is a simple question (and a simple task that goes hand in hand with it), but the task helps you put your attention to the right projects and the question helps you make sure not a single day goes by without you doing a step into the direction of success. 

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My biggest takeaway after over 2,000 days at Google

A few weeks ago I had my last day at Google. I had started with the company in 2009 and made the (difficult) decision this year to move on. I was sitting in my last team meeting when my manager asked me to share some thoughts and reflections from the last ±6 years. 

I should have seen this coming, but I hadn’t … so the question really put me on the spot. I was scrabbling to come up with a compelling list of three things, but the more I thought about it, the more I realized that there was only one thing I wanted to share with me team. And it had to do with time

In those 2,000+ days, there was not a single day that I would look at the clock. Not a single day that I would be at work, yet want it to be time for me to go home. I made that realization because this used to be the case in all the other jobs I had. From consulting gigs to private equity advising – I remember watching the clock and wanting the day to come to an end so I could go home. But in all those 6 years, this has never been the case at Google. 

I found this to be a powerful realization. I’m not saying that I wanted to work 24/7 and I’m not saying that there wasn’t any separation between work and my off-work life (even though there were times when that line was very blurry). That's not the point. The point is that I was doing something that give each of these past 2,000 days a certain sense of purpose. Even though there were days at which I didn't like my job, I wasn't dreading them because I knew my time in the office was well spent doing something meaningful. 

At Google I felt that no matter if I liked or didn't like what I was doing (my actual enjoyment of the work), I knew it was something worthwhile doing. That's why I never felt the urge to run away from it. While I don't know what job will be next in my life and after school, I will try to find something that won't make me want to watch the clock and thus the work day to be over. And with that, I encourage you to ask yourself how you feel about your job based on this very simple idea: are you looking at the clock and hope the work day to be over? If the answer is yes, you might need to rethink what you are doing. 

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Building trust-based cultures and environments

I was having breakfast with my friend Raman, who is currently in the process of building a social space, called Good People Homes. Over the past few months he had rented a space and established a group of 500+ people whose members he would regularly invite to organized dinners. He would bring in a great chef, compose a delicious menu, and have interesting people come to the dinners. Only rule to stick to: leave your agenda at the door. So it was all about getting interesting people to meet and converse over great food. He proved the concept and is now in the process of finding a proper space to build out the idea. 

As he was explaining the concept of the space, I realized that much of it was very trust based. He is planning to build a social space that should be accessible to its members (think of a membership-based subscription to the space) to come, sleep, work, hang out and meet other great people. In fact, the bar would be called “honor bar” and one should contribute as much as one would take. So as we were talking, the question quickly became: "how does one make sure that members don’t abuse such offers, respect the trust and contribute as much as (or even more than) they take?” 

The discussion reminded me a lot of our culture at Google. When I have foreign companies visiting the campus, they often ask how the employees can stay so focused despite all the distractions. My answer is always the same: we overemphasize the importance of hiring. In our hiring process, we carefully look for people who have a track record of “not being defined by their job descriptions/responsibilities.” That means that at Google we often look for people who weren’t defined by what they had to do, but always did more than that. People with such profile tend to take their “core responsibilities” very seriously, yet always look for ways to perform beyond them. It’s those type of people who value the freedoms given to them and besides appreciating it, also look for ways to “give back” in return. 

That’s why “adopting a Google-like culture” is so difficult for a company that already has a pool of employees that wasn’t established based on such hiring profile. Turns out that you can’t just forcefully change the mindset and attitude of your employees. Not that it wouldn’t be impossible, but it’s really challenging. That’s why so damn important to care about your culture at the point of foundation. Culture can’t be an afterthought, it really needs to be thoughtfully crafted. And if you are looking to build an environment that is highly trust based, make sure you look for those people who have demonstrated throughout their lives and careers that they were all about “core + x”, meaning that they not only did what they were asked to do, but did much more than that. 

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So.. what is YOUR passion project these days?

I was emailing with a fellow classmate the other day, and we were asking each other about our pre-MBA plans for the summer. At first the conversation was centered around where we would travel, but he later wrote me sharing some of his non-travel plans. Not only was I impressed by what he had lined up (one of the projects was to do a stand-up comedy show at one of the best clubs in NYC), but I was also surprised that he referred to those plans as his “passion projects.” A term that I, too, have been using a lot lately to describe my projects outside of work. 

In the last two years, I have started to pursue a lot of these passion projects, which I would describe as energizing and creative projects that can be pursued next to one's full-time job. Projects that result from your interests when you are simply curious about something and want to validate certain assumptions, hypotheses or ideas that you have, or your passions when you already know what you like to dedicate yourself to. 

Some of the things I did on the side, were for example hosting a photo exhibition, taking a User Experience Design class, or writing a blog. Turns out that really anyone can do such reactive side projects. Sometimes these projects might end up unfinished as we discover that we were not as passionate about them as we thought we would (which is totally awesome .. we had an idea and tried to validate it. Better than just having ideas and not taking any action on them). Yet other times these projects might uncover a completely new side of us and excite us to do even more. The UXD class that I took was a nice experience, but it wasn’t the start of much more to come. The blog, however, really had some deeper meaning for me and became an ongoing effort that grew into even bigger projects. 

I like the concept of having passion projects so much that I even think that it’s a fun question to ask someone as a mean to skip the smalltalk … "so, what is your passion project these days?” I think it can only be healthy to pursue such side passions. In fact, I was talking to a friend earlier today. She is currently traveling the world to speak at various conferences, building her company during every free minute that she has, and searching for investors to keep the project afloat. In other words, she has every reason to solely focus on her “work.” But she told me how she will be spending half of her day tomorrow playing with socially underprivileged children. “It’s my passion project, … it gives me the energy that I need.” 

What she said reminded me of an analogy I once heard. Even race cars that drive at full speed need to make pit stops to refuel. We sometimes put ourselves under pressure to always operate at full energy, but we need such distractions from time to time. Passion projects could be such creative outlet to refill one’s batteries. From scrappy entrepreneurs like my friend to busy VPs at Google (here an example of Clay Bavor), it's important to have such passion projects in life.

If you prove your interests, you might turn them into your passions. And if you pursue those passions, you might actually grow them into your next profession (one of my friend’s companies, The Passion Company, is actually dedicated to helping people pursue that path). But even if you don’t, doing such passion projects will help you keep your mind sharp and have some healthy distraction, your pit stop, from whatever your 9-to-5 is. 

Who knows, maybe my friend ends up becoming a comedian. That’s exactly how some careers are born after all. So ask yourself … what is YOUR passion project these days? 

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After 36 trips to Latin America – here is what I learned

This is it.. my last business trip for Google. Most importantly, my last trip to Latin America. The region that I’ve come to call my home. Actually... not true. I should rather call it my playground. Yeah, that does it more justice.

It all started 3.5 years ago when I got the offer to move to the States to build out our partner ecosystem throughout the region. At that time, my former colleague, friend and mentor, Carlos G, had launched this new team for Latin America out of the US for which he was recruiting Spanish-speakers (talk about the importance of networking). 

Living in the States? Working our of our headquarters? Dedicated to the Latin American region? That sounded like a dream. And yes, looking back, the last few years certainly felt like a dream. But more so, they were an incredible blessing. As I’m reviewing the stamps in my passport which is now filled with the exception of one single page (oh, dang!), I count 36 entries to various countries in the region. I still haven’t visited them all, but the ones I have, I know inside out.

The funniest reactions I get are the ones when people find out that I’m a German-born Iranian living in the US, but working for Latin America. Exemplary reaction (to be read in your surprise-voice): "Wait, what? Latin America? How did that happen? And you speak Spanish and Portuguese?” 

I never really knew what attracted me to this region until I was sitting over my Stanford application essays. People always say that even if you don’t get accepted, at least you wrote those essays. The reason they say that is simply because the essays are known to be very profound and an revealing self-finding process. The main essay topic “What matters most to you and why?” is often considered one of the most difficult business school essay questions. And it was exactly that essay topic which kicked-in a very profound self-finding process for me. 

The very essence was that my exchange semester in Argentina, which was my first-ever experience with Latin America, was an important moment in my life when I realized how close I felt to the Latin American culture. Much closer than I felt to the German culture in which I was raised. In Germany I was often considered a “well-integrated foreigner” where I felt pressure to “fit in.” In Latin America, however, I felt I could just be me and that I was propelled (and not inhibited) by my differences. That exchange semester was like a seed that was planted in my mind and which I nurtured going forward (learning Spanish, then Portuguese, networking with people in the region, reading about it, visiting it, etc.). 

36 trips later, an amazing chapter of my life is coming to an end. But it’s one that is filled with incredible memories: paragliding in Rio (thanks Humberto), surfing at the coast of Chile (thanks Pablo), a date at Bogotá airport in between my connection flights that was followed by a spontaneous “I-hardly-know-you-but-I’m-gonna-buy-a-ticket-and-visit-you-in-San-Francisco" (you know who you are!), my self-finding trip to Machu Picchu (where I never felt so close to human history), 3 visits to Cartagena in less than a year (Carlos R – you are the man!), a $300K wedding in Mexico (aka the Mexican version of Kim & Kanye). The list of experiences I was able to gather knows has no ending. 

Anywhere I went, people welcomed me with an incredibly open heart. The only (negative) experience I had was a cloned credit bard in Brazil. And Salvador airport … uggh! I just can’t stand Salvador airport. Apart from that, I never felt or was exposed to danger during the last years frequenting the region. Not a single thing was stolen or went missing. I can’t recall a single flight that was delayed, yet I do remember how I got to Lima and then realized that I had booked my separate connection flight to Cusco wrong by an entire month (clearly my bad). Almost all over Latin America, I have someone to call and ask for help next time I get there. 

While these experiences look like the effortless perks of a travel-heavy tech job, they did come with a hefty price tag on my personal life. My constant trips to the region oftentimes kept me from living a proper life in San Francisco – anything from taking classes that required continuous participation to many important events that I would miss due to travels. And yes, being gone every other week also made it hard to date. One of my friends, Jessica, actually – and seriously – thought for the first 6 months of our friendship that I was living in Latin America and that she was only seeing me on my business trips to the US (you can’t imagine what an incredibly awkward yet hilarious moment it was when she figured that out). 

Yet no matter how high that price tag was, I always pushed myself to go on every single trip. Sometimes I dreaded them, but I always knew that with each trip I would be investing in my experience and knowledge – two investments with a life-long ROI. 

I learned that São Paulo is the city with the largest number of Japanese immigrants (next to Lima in Peru), I saw how Argentinians managed to live their lives under strict economic regulations (on product imports and trading USD), I experienced first-hand the "respect for authority" that people show in Colombia (which is also cited among the reasons why Avianca flight 52 crashed over New York – Malcolm Gladwell’s "Outliers" has an entire chapter on this). Every cultural insight that I learned, I tried to share through my practice of World Culture Storytelling on Instagram

As this chapter is coming to an end, I’m delighted for what the future holds. Each ending is the beginning of something else, and as one of three co-organizers of the unofficial Stanford trip to Colombia, I can’t wait to return to the region – with ±250 fellow classmates! 

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